Money Mindset for Moms: Lessons from Jen Sincero

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I recently finished reading You Are a Badass by Jen Sincero, and as soon as I closed that book, I immediately picked up her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth. The energy, confidence, and no-nonsense advice in her first book left me so inspired that I couldn’t wait to dive into her next message on financial empowerment. As a mom, I know how important it is to have a strong money mindset for moms—because how we think about money influences not only our own opportunities but also the financial future we create for our families. In fact, I shared my initial journey with You Are a Badass in my article, Mom Motivation Book: You Are a Badass, where I explored how that book reshaped my perspective as a mom.

As I started reading her second book, I realized just how much our mindset around money can hold us back or push us forward. We often juggle so much—caring for our kids, managing a household, balancing work, and maybe even trying to squeeze in a little time for ourselves. The way we think about money impacts everything, from the opportunities we pursue to our ability to stick to a savings plan or set meaningful money goals. Sincero makes it clear: our mindset is often the biggest thing standing between us and financial success.

In this post, I’ll break down the biggest takeaways from You Are a Badass at Making Money through the lens of motherhood. Whether you’re an entrepreneur, a stay-at-home mom looking for ways to contribute financially, or simply someone who wants to feel more empowered around money, these lessons will help shift your perspective and strengthen your money mindset for moms.


1. A Strong Money Mindset for Moms Starts with Your Thoughts

One of the cornerstone lessons from You Are a Badass at Making Money is that our mindset largely dictates our success. If we see money as something stressful, scarce, or unattainable, we reinforce that belief in our everyday lives.

This is especially true for moms. Think about how we encourage our toddlers: we constantly build them up, telling them they can do anything. Yet, when it comes to ourselves, we often doubt our own potential. A strong money mindset for moms starts with recognizing those limiting beliefs and replacing them with thoughts of abundance and possibility.

If we want to reach our money goals, we have to first believe that financial success is possible. That means shifting our mindset from “I’m bad at money” to “I’m learning to be better at money.” It also means practicing manifesting—not just hoping for more money, but actively putting in the work to attract it through smart decisions and bold actions.


2. Moms Are Already Badasses at Money Management

Sincero urges us to embrace discomfort because growth happens outside our comfort zones. Making money, especially through new ventures, requires taking risks. But as moms, we’re already skilled at navigating uncertainty—whether it’s handling a toddler tantrum or making last-minute schedule changes.

The same applies to money management. We make financial decisions every day—whether it’s budgeting for groceries, cutting unnecessary expenses, or planning for big purchases. Strengthening our money mindset for moms means embracing financial responsibility with confidence and seeing ourselves as capable of making smart financial moves.

If you’ve ever found yourself stressing over bills, feeling guilty for spending money on yourself, or wondering how you’ll ever get ahead, take a step back and recognize that you’re already managing money in so many ways. Now, it’s time to do it with intention and belief in your ability to grow financially.


3. Saving Money is a Form of Self-Care

One of the biggest takeaways from this book is that financial security brings peace of mind. For many moms, saving money often feels like an afterthought because we’re constantly spending on our families. But what if we treated saving as an act of self-care?

A solid savings plan can be life-changing. Whether it’s a small emergency fund, retirement savings, or a vacation fund, having money set aside creates a sense of security and freedom. Sincero encourages us to prioritize saving—not out of fear, but out of excitement for the opportunities it creates.

Some saving tips for busy moms:

  • Automate your savings so you don’t have to think about it.
  • Set a clear money goal, whether it’s saving for a family adventure or investing in a passion project.
  • Reframe saving as a way to take care of your future self and family.


Final Thoughts: You Are Already a Badass at Making Money—You Just Need to Believe It

If you take nothing else from this book, let it be this: you already have everything it takes to be financially successful. Your daily life as a mom proves that you’re resourceful, adaptable, and capable of handling anything. By strengthening your money mindset for moms, you can shift your perspective on wealth, take action, and create the financial future you deserve.

For anyone ready to transform their financial mindset, I highly recommend reading You Are a Badass at Making Money: Master the Mindset of Wealth. It’s a game-changer for anyone looking to build confidence and financial success.

And don’t forget to check out my article, Mom Motivation Book: You Are a Badass, for more insights on how Sincero’s first book reshaped my mindset as a mom.

Let’s go get it. You are already amazing—now it’s time to show the world just how badass you truly are.

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